Marketing Manager (m/w) Jungheinrich Danmark A/S

A Passion for Logistics

For over 50 years we have offered our customers around the world high quality products, selected services and professional consulting. Using technical expertise and our wealth of creative ideas we develop integrated solutions for our customers.  We invest in innovation, research and development and in the most valuable asset we have – our employees.

Jungheinrich has evolved from a producer of forklifts to a manufacturing logistics service provider achieving an annual turnover of over € 3 billion. Today, we employ over 15000 employees, thereof in Europe alone over 800 sales consultants, as well as more than 4200 mobile service engineers, maintain a close-knit network providing quality consulting and comprehensive service.

Your Tasks  

Responsibilities:

  • In general: Managing the marketing of the business divisions products and services via all common marketing and communication channels (off- & online) with the purpose of increasing product and brand awareness as well as the Jungheinrich market share
  • Responsible for the marketing measures and budget planning for the whole Danish market as well as implementation and steering in accordance with the central marketing department in Hamburg/Germany and based on the marketing strategy/target group data
  • Adaption and realization / roll-out of centrally and locally planned marketing communication measures and campaigns on the basis of market and target group data (marketing strategy, target group profiles)
  • Performance monitoring and evaluation of measures
  • Adaption and application of corporate marketing and design standards
  • Comprehensive analysis of competition, market and target group data for the identification of target group relevant topics on the basis of the marketing strategy and business division focal points
  • Responsible for Online Marketing / Social Media and the local homepage as well as the local part of the intranet
  • Responsible for Newsletter Marketing
  • Responsible for Media planning
  • Responsible for PR/press relations and therefore for writing and distributing press releases, organizing interviews and/or press meetings, main contact for the press
  • Coordination/organization, realization and implementation of local events and tradeshows based on corporate standards
  • Responsible for translation management/steering e.g. of product information and other marketing related material
  • Responsible for Customer Master Data (processes & quality) and therefore for the SAP C4C CRM system
  • Responsible for Telemarketing (management of external provider)
  • Implementation and professionalization of local service provider and agency network as well as steering of those based on corporate standards

Your Qualifications

Requirements:

  • Studies in business administration/economics or communication studies, ideally with emphasis on marketing or comparable professional background
  • At least 2-3 years professional experience in the operational marketing (off- & online) with focus on communication/sales, experience in PR and Media planning, knowledge of print production processes and graphic/layout design, experiences in cooperation with headquarter marketing and realization of centrally planned campaigns with respect to the country specific incidents, experience in agency selection and -steering, cooperation with agencies and service provider
  • High communicative competence, convincing, winning appearance, high customer orientation, very high consultancy expertise, high resilience in connection with distinct self-motivation, independent working
  • Excellent Word, Excel and Power Point skills, knowledge of Photoshop and Indesign, experience in CMS/Typo 3
  • CRM, SAP knowledge beneficial
  • Entrepreneurial thinking and hands on mentality
  • Danish as the main language, excellent English skills, German skills are advantageous    

We offer:

  • Demanding responsibilities in an innovative working environment
  • Quick decision making
  • Individual and professional development opportunities
  • A great international Network and working environment

Are you interested to work in a growing team? Then please send your full application in English to Martina Moeller: mailto:martina.moeller(at)jungheinrich.dk

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